Australia marketing trend
Even if one of the highly developed capitalist countries with vast land resources and an appropriate hydrological climate, abundant products, developed economy and strong purchasing power, Australia’s packaging industry is slightly weak, especially the plastic packaging industry: 80% of its plastic products are, as a matter of facts, imported. Furthermore, the Australian market has growing demand for packaging machinery and packaging products. The global packaging industry is a large but relatively mature market and the growth rate is often roughly synchronized with GDP. The packaging industry in the Asia-Pacific region has experienced rapid development and has established a considerable production scale, which has become an important part of the manufacturing industry in this region. Therefore, the development history and prospects of the Asia-Pacific packaging industry are the learning objects of Australia’s weak packaging industry.